Saturday, January 25, 2020

How to get in the Music Industry :: essays research papers

Marketing Secret #1: To be successful, it doesn’t matter how good of a musician you are, all that matters is how well you market yourself! Don’t get me wrong, being good is important to get repeat bookings and referrals. But when you are getting a customer for the first time, all that matters is how well you can market yourself. If you can’t market yourself, being a great musician isn’t worth a damn! Marketing Secret #2: Your marketing and advertising must be completely accountable and measurable. Let me simplify, if you run an ad for $100, you should know (down to the penny) the exact profit or loss of your ad. This way, you’ll know which ads are successful, and which should be dumped like a bad date. If your marketing isn’t measurable, you’ll waste far more money than you’ll ever make. Take a moment and look at the ads you see in newspapers, magazines, television, etc†¦ How many of them can be accurately measured? That’s right – none! Marketing Secret #3: Develop a strong lead generation campaign. Lead generation is the most important part of your music business. You see, if you don’t have a constant and consistent stream of highly qualified prospects coming to you†¦ You won’t be successful. This is one of the most important things that you MUST do to be successful. By using tiny display ads and lead generation letters, you can create a consistent stream of white-hot, qualified prospects. Marketing Secret #4: Create a multi-step direct marketing campaign. You can’t send out a crumby brochure one time and expect a gigantic stampede of response. That’s not how it works! The easiest and most efficient way to convert prospects to customers is by sending a sequence of perfectly timed and well written letters. This requires almost no work at all, and produces enormous results. Marketing Secret #5: Create multiple streams of income. There are a ton of professional musicians making a ton of money because of this secret. For you to be outrageously successful as a professional musician, you must have other ways to make money in addition to performing. This doesn’t mean that you have a daytime job or you wait tables on the side! It means that you have something to sell to your customers and/or other musicians.

Thursday, January 16, 2020

Raslila Essay

Raslila has a basic script which has to be followed, but it has enough scope for improvisation as well. Though the emphasis of Raslila is on ‘darshan’ or the visual appeal, it is important to capture the ‘bhava’ or the sentiment. This is done through music, dance and drama enacted by the actors. The various ‘raasas’ or dramatic flavors like friendship, conjugal love, parental love, amazement, compassion, humour, chivalry, fury, fear and dread are expressed through this traditional folk form. The range of the villagers who perform raslila is quite vast. They perform legends that portray different stages of Krishna’s youth. In some areas of Uttar Pradesh raslila is performed only by Brahmin boys in the age group of 13 to 14 years. Even now, many roles of sakhis or mother of Radha and Krishna are performed by men disguised as women. Raslila is also performed by mobile troupes moving from village to village. A traditional raslila usually lasts for three and a half hours. The dance form was originated during the amorous encounters of milkmaids with Lord Krishna. Legend goes that when all the milkmaids started demanding Krishna to be their dance partner, Krishna cast a spell so that each of those milkmaid thought Krishna wasdancing with them. This marked the birth of Raslila. Raslila is generally performed by mobile troupes that roam around village to village. This dance is performed primarily on Rasia, a song form that is entirely based on the theme of Krishna-Radha love. Raslila is a folk tradition that has incorporated elements of Indian classical music, drama and dance. This presentation goes beyond professionalism. Though the dramas have basic scripts there is ample room for improvisation and extemporization, only to return to its formal delineation after the inspiration of the creative force is consumed. The emphasis is on ‘seeing through sound’ (darshan). The visual sense is to enhance, but the ultimate ingredient is the ‘bhava’, a particular mood or sentiment conveyed by the music and songs, which along with the action of the drama enable the actors and the audience to personally taste the different dramatic flavors, such as friendship, servitor ship, parental love, conjugal love, amazement, humor, chivalry, compassion, fury, fear and dread.

Wednesday, January 8, 2020

General Aggression Model Of Human Aggression - 1280 Words

Part 1. Violence Mechanism of GAM General Aggression Model (GAM) represents a theoretical basis for social-cognitive integrated model of human aggression, and aims at the interpretation of the connection between the motivation of aggression, and the following aggressive behavior, aggressive effect (i.e., physiological stimulation), aggressive cognition, (i.e., thoughts), reduced pro-social behavior, and reduced empathy (i.e., emotional facets) (Anderson and Bushman, 2001; Barlett and Anderson 2013). As a process model, GAM can be divided into two explanatory mechanisms; a) proximate and distal GAM (Anderson Carnagey, 2004) or b) proximate GAM as single-episode GAM and multiple-episode GAM (see. Anderson Bushman, 2001) as (long-term) effects of repetitive violence viewing (Barlett Anderson, 2013). In the single episode model, GAM describes a continuous cycle of interaction between personal/biological and situational/violent media exposure variables/modifiers; situational input variables influence aggressive behavior through their impact on the person’s present internal state (e.g. personality/hostility traits, emotions or attitudes), represented by cognitive, affective and arousal variables. The present internal state of a person in GAM is the result of the interaction among between affect, arousal, and cognition (i.e., the activation/priming of one of them leads to the activation of other two) (Anderson and Dill, 2001). Sequentially, internal states influencesShow MoreRelatedAre Humans Innately Aggressive?1410 Words   |  6 PagesAre humans innately aggressive or do we learn to be aggressive? 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